New York’s 1980s pop art and street culture invades the eastern beaches of Italy for the Iceberg spring/summer 2022 men’s and women’s collections.
“It’s all about bringing together a group of globalised individuals who love travelling between major cities like London and New York and collecting inspirations from subcultures and then bringing it back to Iceberg’s ancestral home,” said James Long, creative director at Iceberg. “When it comes to the new Iceberg, our customers are people who ‘go for it’ in a fearless way.”
This season, the UK native conjured the Dolce Vita beach club scenes of popular Italian cities like Riccione and Rimini through vintage ice cream and espresso prints, a pop banana motif, and bold beach-towel stripes splashed onto breezy sartorial tops, off-duty hoodies, and roomy trousers with a military silhouette. An enticing color palette of creamy mints, yellows, and chocolatey browns splashed onto separates, handbags, and footwear throughout the men’s and women’s collection sets the tone for a season of fun.
Iceberg’s tradition for luxury sportswear evolves further as Long explores the enduring influence of the worlds of America’s favorite pastimes: baseball and basketball. Shorts and polos inspired by team sports uniforms are both roomy and polished — at the same time, conveying an effortless sense of Italian elegance with a hint of fine, hand-crafted tailoring.
Letter jackets and collegiate, ribbed cardigans, and oversized vests infuse a dose of elegance throughout, while an electrified edginess permeates across both collections as Long recalls his British roots and fondness for London’s counterculture music scene.