2016 Was A Banner Year For Kith. 2017 Will Be Even Bigger.
Last year, Kith held its first fashion show, dubbed “Kithland.” It was a watershed moment for Ronnie Fieg’s NYC-based brand, which launched in 2011 and has steadily grown from a retail establishment to something more multifaceted, with its own line of apparel and collaborations with some of the biggest names in fashion and footwear. But don’t get it twisted: This was no coming out party. After all, you can’t exactly claim that a brand with a shop-in-shop space in Bergdorf Goodman and collaborations with everyone from Adidas and Columbia to Asics and Nike hasn’t well and truly arrived. Still, it felt like an important moment—a bold and highly visible step towards an even bigger future. And that feeling was only galvanized by the launch of two new shops to complement Kith’s existing locations in Manhattan and Brooklyn: a permanent location in Miami and a pop-up in Aspen that runs through March. The latter is an extension of the collaborative collection of apparel and accessories with Columbia Sportwear that debuted at the Kithland show: a stark, Snarkitecture-designed space modeled after an ice cave and nestled into the luxe shopping corridors of the small Colorado town. On the racks: collaborative sneakers from Adidas, high-end women’s apparel from Parisian brand Iro, and a ton of the weather-ready Columbia gear that sparked the whole project. Read more at Esquire.
