2027’S COLOR OF THE YEAR | LUMINOUS BLUE
Today, consumer trend forecaster WGSN and color agency Coloro presented Luminous Blue as the Color of the Year for 2027. The companies have also unveiled their picks for five Key Colors for S/S 27. WGSN sees interconnectedness as a defining theme for 2027, which drives the key color selection. There will be interconnections between polarities: lightness and darkness, nature and technology, ancient and contemporary, online and offline, rationality and spirituality. Interconnectedness in color will allow palettes to balance functionality, practicality, and innovation with contrary themes of amusement, spirituality, and emotion.
Growing interest in color and emotion will give rise to colors that provide a sensory link to tradition, culture, and wisdom, which can feel grounding and resilient. These earthy pigments will also be inspired by the search for purpose and meaningful connection to community and nature, as people continue to be overwhelmed by the pressures of crises in 2027. Playful and joyful hues will also be vital for S/S 27, and will be used as a coping mechanism to rise above the world’s stresses.
The key colors for S/S 27 are Luminous Blue, Energy Orange, Pop Pink, Meadowland Green, and Clay, selected from Coloro’s library of 3,500+ hues.
Color of the Year: 2027
Luminous Blue – Coloro code: 125—28—38
Clare Smith, Senior Color Strategist for WGSN, says, “We’re delighted to reveal our Color of the Year for 2027, Luminous Blue. With a dynamic quality, it’s both mysterious and eccentric, with versatility and a broad appeal that will resonate from occasionwear to active. WGSN’s market-leading forecasts provide the world’s most valuable brands with insights based on 93% accuracy.”
John Newton, Head of Color Technology at Coloro, adds, “At Coloro, we’re proud to see the S/S 27 key colors come to life, knowing Coloro was fundamental to WGSN’s forecast. With color accuracy central to what we do, each season WGSN’s decision-making is streamlined, with the team, trusting that they can rely on the Coloro swatches to communicate color with ease.”
Key Colors for S/S 27
Energy Orange — Coloro code: 018—57—34
Energy Orange emerges as a high-vibrancy hue that demonstrates resilience in the face of change, including climate change. It represents a call for product design to prioritize adaptability and innovation, offering vitality and a sense of security tailored to specific environments. This bright orange corresponds to consumer desire for safety and protection.
Pop Pink — Coloro code: 151—73—22
Pop Pink is joyful, uplifting, and carefree, linking to a state of strategic joy and playfulness that will drive consumers and businesses in 2027. To rise above the stresses of the world, it will be key to design products that promote both serious and unserious fun, enjoyable wellness, and analogue amusements as consumers, young and old, lean into play, whether alone or together.
Meadowland Green — Coloro code: 050—61—19
Meadowland Green is a nourishing mid-green hue that evokes a sense of rest and carefree tranquility. In 2027, people will embrace a slower pace of life, prioritizing relationships and experiences, and opting to return to basics. Amid a loneliness epidemic, a kindness crisis, and growing pressures, societies will increasingly recognize that the ‘me’ cannot exist without the ‘we’.
Clay — Coloro code: 014—60—13
Clay is a pink-toned neutral with a warm, earthy quality that feels trustworthy and resilient. As the earth grows hotter, we look to clay for its cooling properties and as a functional material that balances beauty, utility, the ancestral and the futuristic, using time-honored tones and materials to find solutions to new problems.