25 vintage ads for mens swimwear prove that skin has always been in style

Hot girl summer is officially upon us, and with it comes an age-old question: what swimsuit should I wear? Nowadays, there are plenty of options for the discerning gentleman: trunks, briefs, thongs — even mankinis for the especially bold — and picking out a swimsuit is usually no more exciting than scrolling through an online shop. But back in the ‘40s, ‘50s and ‘60s, the advertisements for swimsuits were just as eye-popping as the designs themselves. Read more at Queerty.