3 Big 2022 Predictions for Retail—No, Stores Aren’t Going Anywhere

After two years of accelerated ecommerce adoption, it’s safe to say that the retail consumer experience (CX) will continue to evolve at a blistering pace in 2022. But how will 2022 differ from the previous two years? In a word: complexity.

At the height of the pandemic, when stores were closed and vaccines weren’t yet available, brands focused almost exclusively on building out their digital capabilities. Now that consumers are returning to stores, brands must revisit and reinvest in their non-digital touchpoints as part of a seamless CX. Read more at Adweek.