The largest 18 e-commerce marketplaces account for more than $1 trillion in global sales annually. With the emergence of boutique retailers rivaling established giants like Amazon, and the inevitable rise of social commerce, the blossoming trajectory of e-commerce is poised to accelerate. However, the next version of the e-commerce market will look quite different than what we have seen prevail from the late 2000s up until today. Business-to-business (B2B) commerce sales are expected to reach $6.6 trillion by 2020, a divergence from the business-to-consumer model; consumers are more discerning and exacting than ever; and although dominant brands continue to prevail amongst the rising competition, undercurrents of exclusivity and social preferences may diminish their outsized market shares. Read more at Forbes.