3 Trends To Watch In The Post-Covid Retail Digital Transformation

E-commerce received a huge boost during the pandemic. Retailers adapted to the new world with online ordering and curbside pickup. Brands with clever storytelling and direct-to-consumer selling strategies capitalized on consumers’ emotional dependence appeared to fill any void left by the pandemic. Many local stores had to shut down or adapt to changing conditions by re-inventing as dark stores-stores with no front that are used as warehouses or distribution centers. Local stores implemented online point-of-sale systems to promote touchless operation-all boosting the omnichannel importance. Read more at Inc.