4 Trends Impacting Retail Marketing Strategies

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their products in front of the eyes of consumers. But as digital ad costs have risen in recent years, retailers are exploring new ways — and resurfacing more traditional channels — to advertise their goods and diversify their marketing strategies. Read more at Retail Dive.

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