he era of mobile shopping isn’t coming—it’s here. To put this into perspective, smartphones will account for nearly a third of total retail transactions this year. But for most retailers, mobile remains one of the most troublesome channels for customer acquisition and cart conversion. Despite roughly 50 percent of web traffic coming from mobile devices, conversion rates remain stubbornly lower than purchases made via desktop or native applications. There’s a lot of work many retailers and marketers need to do to bring their mobile experiences into the modern era. Enter progressive web apps (PWAs): the secret weapon that’s already redefining mobile experiences and revolutionizing our interactions with brands through mobile devices by making shopping faster, more engaging and more personal. PWAs use modern web browser capabilities called service workers to deliver an app-like experience to users. Read more at Adweek.