5 Moves Walmart Is Making To Compete With Amazon And Target
The story of Walmart e-commerce has had its ups and downs over the years—but lately it’s up, up, up. Nonetheless, the retail giant—which tops this year’s Fortune 500—has its work cut out for it. Rival Amazon keeps Walmart on its toes with voice-powered innovations like Alexa and surprise acquisitions like Whole Goods. Competitor Target bobs and weaves with a take-it-to-the-city strategy meant to appeal to coveted customer demographics. What’s the trick for Walmart to stay on top? Marc Lore, founder of Jet.com and now CEO of Walmart’s U.S. e-commerce business, stopped by the Shop.org retail conference in Los Angeles to share his strategy. He told me that he’s focused on making sure his 14,000 or so employees stay as nimble as the hundreds he had at Jet before Walmart acquired it for $3 billion in cash. But that’s not all. Read more at Fortune.
