Americans’ shopping habits are quickly changing, which means retailers and tech start-ups are racing to make over every part of the industry, from the weekly grocery trip to putting together a weekend outfit. And although many of the new offerings — mobile payments, new methods of delivery — are centered on online shopping, many others are seeking to simplify the way we find and buy products in stores. “The retail sector is going through a fundamental change as companies find new ways to use data and intelligence,” Greg Jones, director of industry solutions for retail at Microsoft, said at the National Retail Federation’s annual conference this week. “Artificial intelligence is now a part of the fabric, and we’re seeing faster adoption of new technology than ever before.” So how exactly will these new technologies shape the way we shop? Read more at The Washington Post.