Delivering a friction-less retail experience is emotionally speaking, a pleasant experience. You’re pleased because you’re running your business better, and your customers are pleased because you’re meeting their expectations at every point of contact with your company. That’s how you create customers for life. But thanks to technology that enables instant engagement and changing consumer values and behavior, retail companies are experiencing relentless disruption. Dealing with that disruption is what drives the buzz around the National Retail Federation’s (NRF 2019) annual flagship industry event which brings together 36,500 retail professionals and vendors from more than 90 countries. Retailers attend in order to better understand the latest trends and learn about the best technology. Read more at Forbes.