7 FOR ALL MANKIND CELEBRATES 20 YEARS WITH ‘WE ARE MADE FOR THIS’ CAMPAIGN
7 For All Mankind aims to capture the community nature of both the brand and today’s culture in its latest campaign. “We Are Made For This,” brings together inspiring individuals from around the globe to highlight seven values that have shaped the company throughout its 20-year history.
The denim brand’s core values – Conversation, Expression, Authenticity, Curiosity, Purpose, Connection, and Undeniable Style – were captured by four photographers known for their expressive and connective work. Ryan Duffin (New York City), Ronan McKenzie (London), Vitali Gelwich (Berlin), and Justin Chung (Dallas) were tasked with creating authentic portraits of subjects in their homes and neighborhood surroundings during the COVID-19 shutdown.
7 For All Mankind’s identified campaign talent based on their respective embodiment of its values, their professional fields, in addition to contributions to their local communities. Captured in both still images and video, the cast authentically dressed themselves in the fall collection, which includes items that are perfect for work and live from home lifestyle. For women, coated denim styles with stretch are versatile day to night pieces. The debut of the Men’s Tech Series features a water and wrinkle resistant finish in both a chino and five-pocket style.
“Now more than ever community and connection are paramount. Our 20-year history is built on creating brand experiences that are reflective of our customers,” said Suzanne Silverstein, president of 7 For All Mankind. “I am proud of the talented individuals involved in this project, who created powerful images during this unprecedented time, showing us all what it means to be ‘Made For This.'”