British menswear tends to be lumped into one of two camps. On one side, the institutions whose heritage extends back for decades, or even centuries: think of Burberry, Aquascutum, Mackintosh, and the tailoring houses that line Savile Row. On the other, the progressive and boundary-breaking designers that emerge from London’s fashion schools. In that camp, you could find most of the names that tend to cause a stir every time fashion week rolls around: Wales Bonner, Robyn Lynch, and Priya Ahluwalia, to name a few. But in between those two points, there’s an unfairly-overlooked third group. A growing number of rising British menswear brands are offering considered, pragmatic and refined pieces that can compare to any of the better-known ‘wardrobing’ labels coming from the U.S. Put simply, they’re making clothes you can live your life in. Read more at Hypebeast.