by Stephen Garner

Beatlemania has arrived in NYC this holiday season with a special limited-run pop-up.

Located in SoHo at 163 Mercer Street, the shop offers a wide-selection of Fab Four-themed gifts like holiday sweaters, hats, scarves and tree ornaments to branded toys, turntables, and even a Beatles pinball machine.

The façade of the building is colorfully wrapped in iconic Beatles imagery, while inside the pop-up, visitors are able to experience and create photo moments from classic eras of the band’s history.

This includes an Abbey Road floor decal leading guests from the front door into the rest of the space, three-album décor vignettes that incorporate merchandise and allow visitors to step inside, and a ‘60s mod lounge. There is also an arcade area, a gift wrap station, and an authentic UK phone booth.

Sony Music’s The Thread Shop and Apple Corps have created the pop-up to celebrate and showcase the first wave of products available under a newly announced licensing agreement for The Beatles merchandising rights in North America.     

The Beatles pop-up shop is now open through Sunday, December 22nd. 

Fans not able to visit the New York City store or seeking additional Beatles merchandise can visit the Beatles online store at usastore.thebeatles.com.

Photos by Eugene Gologursky / Getty Images for Sony Music