A g opens atlanta pop-up, launches eyewear

by Stephen Garner

Premium denim brand AG will open its eighteenth store in the U.S. this month. The temporary pop-up store will be located at Phipps Plaza, a luxury shopping mall located in the stylish Buckhead district of Atlanta, Georgia.

Just above the bustling Midtown and Downtown scene, the AG store will be one of many retail spaces situated in the multifaceted neighborhood revered for its collection of independent art galleries, upscale shopping, and trendy dining spots along Peachtree Road and Roswell Road.

The 2,000 square foot retail space houses over 300 unique styles for men and women in the renowned shopping district. The inventory has been carefully curated to include AG’s fall 2020 Collection and the brand’s exclusive Made In Italy Capsule. This collection is rooted in authentic Italian craftsmanship-bringing the finest, most luxurious sweaters and outerwear to the streets of the Atlanta fashion scene.

The store will be adorned with AG’s signature wood and brushed metal aesthetic, including a 7-foot tall AG logotype, crafted in poplar wood and featured in the storefront. The space would not be complete without the iconic AG denim shelving throughout, designed, and developed at AG’s Los Angeles design studio. The brand is currently collaborating with George F. Baker, colloquially known as GFB3, an Atlanta-based Illustrator and Muralist known for his playful take on design, illustration, and production. Together they will create a limited-edition commemorative tote that Atlanta shoppers will receive with their in-store purchase.

The brand opens its pop-up store as holiday shopping commences at Phipps Plaza. While this year has widely affected the retail and e-commerce ether, this pop-up comes at a time when people are eager to explore the retail space once more and begin shopping for the holidays, allowing opportunity and the experience for shoppers to get well-acquainted with their favorite brands once again. “We understand that the consumer journey of today and tomorrow has multiple touchpoints, and we are excited to expand on our physical retail presence in the city of Atlanta which is full of denim enthusiasts-many of which are already familiar with the brand,” said Sid Dey, vice president of retail at AG.

Customers will be able to safely shop in the store, utilize curbside and in-store pickup, virtual shop via FaceTime and video streaming, and schedule shopping appointments with the store’s stylists in accordance with the Phipps Plaza COVID -19 policy.

The brand continues to expand on the heels of their new Atlanta store with plans to open a new location in New York this spring 2021, marking its fourth store in the city, joining current locations in SoHo, Hudson Yards, and the Upper West Side.

In other AG news, the denim brand has partnered with eyewear savant Ashley Bezamat of Dom Vetro to create an exclusive offering of luxury eyewear crafted in the classic Italian tradition.

The Dom Vetro capsule accompanies AG’s sixth installment of its Made in Italy collection. The capsule is comprised of eight styles and includes some of Dom Vetro’s most popular eyewear with color and lens combinations designed exclusively for AG, and a custom engraved AG logo on the inside arm.

Like AG, Dom Vetro remains local to Los Angeles and practices its craft using materials and practices that are more sustainable than what is common. The Dark Tortoise and Jet Black styles are made from biodegradable plant-based Italian acetate, and all styles are made with mineral glass lenses. Mineral glass offers greater optical clarity and has a much smaller carbon footprint than plastic. Both materials can also be recycled, should the user ever discard.

The glasses retail for $325 on agjeans.com and in AG retail stores.