A New Survey Of American Teens Suggests The Sneaker Brand To Watch Is Vans

by MR Magazine Staff

To figure out what American teens are into, investment bank Piper Jaffray has been asking thousands of them twice a year since 2001 about their favorite brands and what they see as the biggest fashion trends. This fall marked a breakout season for one brand in particular: Vans, Piper Jaffray said, became the fastest rising brand in the history of its survey. “The most staggering increases came from females where Vans unseated Nike as the No. 1 brand among [upper-income] females,” it noted. More teens by far still identified Nike as their favorite footwear label—41% of all those surveyed, which included 6,200 teens with an average household income of $55,800, and 2,400 teens from upper-income families with $101,900 in average household income. Read more at Quartz.