A paris couture mainstay quietly launches his own bespoke menswear label

by MR Magazine Staff

For many years, when Frol Burimskiy came Paris for couture week, it was always a big production. As the business partner of Ulyana Sergeenko since 2011, he was backstage by her side after each of her grand, Russian-themed collections, which made him a regular, albeit below-the-radar, presence. This season he has returned to Paris to debut his own bespoke label, Flor et Lavr. Consisting primarily of menswear with some women’s suiting, every piece is one of a kind and will be tailored to fit each client. Nearly all of Burimskiy’s materials come from existing stock. Anything else—such as Vologda lace or the handcrafted nature-inspired jewelry—is developed directly with artisans to showcase and preserve their traditional techniques. Read more at Vogue.