A Retail Rebound Means Discount Strategies Need To Be Smarter Than Ever

All 50 states have begun to reopen in different stages after the coronavirus pandemic forced the country into lockdown in March 2020, and the economy along with it. Despite a growing number of states pausing reopening plans because of rising case counts, some states throughout New England are moving along toward a complete reopening. Others, such as Iowa, Missouri, Kansas, and Oklahoma, have reopened entirely. The one constant among those successfully reopening is retail’s rebound. After a record collapse in March and April, retail came sputtering back in May and June as restrictions were lifted and stores began to reopen. Tax refunds and government financial assistance potentially accounted for most of the 17.7% May spending swing. We’re still in for an extended and uncertain recovery, given the sector cratered by more than 70% over that same period, making a 18% bounce negligible by comparison. The key takeaway is that many consumers are eager to spend again at even a basic level. Read more at Forbes.