A Team Of 1,000 Major Brands Are Fighting Back Against Amazon Counterfeits

by MR Magazine Staff

If you type “Gucci Bag” into Amazon’s search bar, you can see a selection of handbags that look an awful lot like what you might find at a Gucci store, but at $40 or less. Some are adorned with bees and beetles, which Gucci is famous for. One features Gucci’s interlocked double G logo. Of course, if you take a closer look, you’ll realize they’re fakes. One bag has misspelled the name: Gugci. And the bags are made of plastic, rather than leather. Counterfeiting is so rampant on the site that it can be hard to tell what is real and what is fake. If you’re looking for a more modestly priced bag, for instance, like one by Kate Spade, you can’t tell whether an $80 cross-body tote is the real deal or a knockoff. Read more at Fast Company.