A$AP ROCKY AND RAY-BAN HAVE LAUNCHED THE WAYFARER PUFFER

Ray-Ban and A$AP Rocky have unveiled the Wayfarer Puffer and campaign. The redesign of the classic merges the heritage of the existing brand with Rocky’s hip-hop high fashion.

The accompanying campaign blends art, fashion, culture, and the style of A$AP Rocky. The campaign was shot in Rocky’s hometown of Harlem, NY. Rocky street-cast locals and artists from the neighborhood that raised him.

“Introducing my first iteration of the classic Wayfarer style, I present to you the Puffer,” says A$AP Rocky.

The Wayfarer Puffer made its first appearance at the 2025 Met Gala where Rocky wore a one-of-a-kind edition handcrafted in Italy, featuring an oversized 18kt gold logo, natural diamonds and gemstones, and diamond-set rivets.

Later, the style debuted in Europe during the Cannes Film Festival, where Rocky hosted an exclusive yacht party. Worn by tastemakers and artists alike, the Wayfarer Puffer is now available in vibrant red, white, yellow, and pink with the campaign slogan, “Rooted in Harlem. Designed for the world.”