AARMY TO RELEASE SECOND COLLABORATION WITH FEAR OF GOD
AARMY will release its second collaboration with Fear of God on Monday, August 31st.
The new AARMY x Fear of God collaboration will include a limited-edition hoodie, sweatpant, sweat short, and a short sleeve t-shirt. The unisex offering will be available at aarmy.com and net-a-porter.com.
“As a family living, in purpose has always been the standard; while doing it together has always been the dream,” said Jerry Lorenzo, designer of Fear of God. “Collaborating on this collection with my sister (Angela Manuel-Davis) is the realization of both.”
The fitness company will also release a new collection of premium athletic essentials that features track pants made for warm-ups before bootcamp practices to oversized jerseys and hoodies you can throw on after cycling. With materials hand-picked by the AARMY team and the performance pieces tested by the coaches, the uniform is curated around an athletes lifestyle. The collection will exist in the signature AARMY colorways of black, white, and orange and will range in retail prices from $60 for tank tops to $195 for outerwear.
Last week, AARMY introduced its first subscription app featuring an on-demand line up of over 20+ new practice sessions uploaded each week that combine AARMY’s signature blend of mental conditioning and physical training. New practice sessions will be added daily from a team of seven coaches across cycle, a range of targeted bootcamps, Inspirational programming, and Recovery. The AARMY coaching team is led by co-founders Akin Akman and Angela Manuel-Davis, both superstar coaches with well-established followings throughout the world.
Fashion photographer Craig McDean captured the new campaign which features model Yasmin Wijnaldum alongside all the AARMY coaches.
