As various brands and retailers concentrate on their digital operations, Abercrombie & Fitch Co. has appointed Samir Desai to serve as its chief digital and technology officer, a newly created role at the brand. Desai will oversee the company’s digital strategy, including its efforts to optimize user experience, harness consumer data and analytics, and improve the digital experience across each portfolio brand the company announced last week. He will report to CEO Fran Horowitz and serve on the company’s executive steering committee. Before joining Abercrombie & Fitch Co., he served as the chief technology officer at Equinox, where he created and executed the company’s data strategy, launched its direct-to-consumer digital media business and developed omnichannel customer experiences, per the announcement. Read more at Retail Dive.