by Stephen Garner

Abercrombie & Fitch

Abercrombie & Fitch Co. has tapped Ashley Sargent Price as senior vice president and creative director of marketing, effective immediately. In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, Abercrombie Kids, and Hollister Co.), the company’s internal photo studio, as well as marketing operations. She reports to Fran Horowitz, president and chief merchandising officer.

Prior to joining Abercrombie & Fitch Co., Price served as senior vice president of brand creative at J.Crew. During her 10 years at the company, Ashley oversaw creative teams for all divisions of the company including, J.Crew, crewcuts and Madewell. Prior to J.Crew, Ashley’s experience included strategic creative roles at Anthropologie, Ann Taylor Loft, GAP and Urban Outfitters.

“We are thrilled and fortunate to have Ashley on board during this exciting time at Abercrombie & Fitch Co.,” said Horowitz. “Her experience overseeing creative for globally recognized brands will be valuable for us and she will play a significant role in evolving our brand positions.”

“I am grateful for the opportunity to continue pushing these iconic brands forward,” added Price. “It is a great time to be a part of the company and I look forward to working closely with the team to develop engaging content and unique brand experiences for our global consumer.”