Frye Company
by Stephen Garner
Frye Company

Authentic Brands Group (ABG) said on Wednesday that it will transition its footwear license for Frye to Footwear Unlimited. Through the long-term partnership, Footwear Unlimited will be Frye’s design, manufacturing, and distribution partner in the U.S. The agreement covers casual and dress boots and shoes, winter boots and shoes, sandals and flip flops, sports shoes, and slippers for men, women, and kids.

“Established in 1863, Frye is an authentic American heritage brand which holds a unique position in the fashion and lifestyle landscape,” said Christina Martin Pieper, senior vice president of brand lifestyle at ABG. “Footwear Unlimited is a highly trusted footwear operator, bringing generations of expertise in sourcing, design, manufacturing as well as strong retail relationships. We are confident that they will uphold the fine quality and craftsmanship that Frye has been delivering to consumers for more than 150 years.”

“We work alongside an expert design team and world-leading material suppliers and manufacturers to create footwear collections that authentically embody the heritage and DNA of each of our brands,” added Andrew Tastad, executive vice president at Footwear Unlimited. “Frye is an enduring American heritage brand, and we are thrilled to be working with ABG to help progress the brand’s long-term strategy and legacy.”