GGB Beauty, a subsidiary of Green Growth Brands, has inked a new licensing agreement with Authentic Brands Group (ABG) to develop a line of cannabidiol (CBD) infused personal care products designed for active adult men and women under ABG’s Greg Norman brand. As part of this arrangement, the company will be working with Tilray Inc. as the preferred supplier of the CBD ingredients to be used in these products.
This is the latest in a series of new developments related to GGB’s pipeline of value-creating initiatives and strategic partnerships, including its recent distribution agreement with DSW Inc. Through its subsidiary GGB Beauty, GGB is well-positioned to maximize opportunities in the emerging CBD market following the recently adopted 2018 Farm Bill.
“I played professional golf for 40 years, hitting more than five million golf balls that have caused significant wear and tear on my body,” said Greg Norman, World Golf Hall-of-Fame member. “Having been through it all, on the golf course and in business, I am thrilled to partner with GGB Beauty to distribute Greg Norman CBD products throughout the country. GGB Beauty was an obvious choice as a partner, as the organization is laser-focused on providing high-quality products and the consummate retail experience for their customers across the United States.”
Launching Greg Norman products into this fast-growing U.S. CBD market aligns with ABG’s strategic growth plan and the expansion of the Greg Norman brand, which is available in over 3,000 retail locations across the United States.
“As part of our stated strategy, we will continue to offer the largest assortment of high-quality CBD-infused personal care products in the industry,” said Peter Horvath, CEO of Green Growth Brands. “This agreement allows us to work with a world-renowned athlete and entrepreneur in Greg Norman while partnering with Authentic Brands Group, who have been the visionaries behind some of the world’s most iconic and celebrated brands. We will also be taking advantage of the relationship between ABG and Tilray to ensure the safety and reliability of our new product line.” The products are expected to become available later this year.