ACTOR JASON MOMOA’S SO ILL X ON THE ROAM BRAND COLLABORATES WITH BN3TH UNDERWEAR
For those of us who may have missed Jason Momoa stripping down to a more controversial undergarment (the malo, a traditional Hawaiian loincloth) on “Jimmy Kimmel Live” last week, you’ll be happy to know that the Aquaman star and his own signature outdoor-product line, So iLL x On the Roam, are now collaborating with base-layer brand BN3TH (pronounced “beneath”).
The one-of-a-kind boxer brief features BN3TH’s patented MyPakage Pouch Technology along with design callouts to Jason Momoa’s iconic Polynesian triangle-patterned tattoo (“niho mano” in Hawaiian) and exclusive colorways.
The products are already available in limited quantities, exclusively online at soillholds.com. The collaboration will become available again for retail and e-commerce in May 2023.
“These are the undies I wear because they’ve got this awesome pouch. It’s like angels. If you’ve had a hard day, it’s alright — angels. We got you,” says Momoa
The briefs feature ultra-soft, breathable, Tencel Modal fibers that are made from wood pulp from sustainably managed sources and are guaranteed to stay smooth and comfortable. Available in Dirty Pink and Black Wolf colorways.
“The stars have finally aligned,” says Dez Price, co-founder of BN3TH. “A few years back, Jason Momoa was introduced to the brand and he immediately fell in love with the way the product felt and fit. And once he learned about BN3TH’s sustainability efforts, Jason developed an even deeper affinity for the brand and our products. We’ve always stayed in touch, and now the relationship is at a point where we’ve established a collaboration between BN3TH and his brand, So iLL x On the Roam. Together, we hope that everyone can appreciate the authentic nature of this partnership and try a pair for themselves.”
BN3TH’s passion for creating innovative and sustainable products designed for those with a sense of adventure and a desire for unparalleled comfort aligns perfectly with Momoa’s mission of creating gear dedicated to honoring those who roam. An award-winning actor, environmental activist and avid rock climber, Momoa has been “supported by BN3TH” for a few years, wearing the sustainable Classic Boxer Briefs regularly. So when it came time for BN3TH to collaborate with a like-minded gentleman for a limited release, the fit felt right, just like BN3TH’s underwear.
