by Stephen Garner

DKNY’s spring 2019 campaign launches to celebrate the definers of New York City — diversity, inclusivity, character, attitude.

A true cultural crossroads, New York is where Dutch sun bather Yasmin Wijnaldum, British dj Aiden Curtiss, musician Staz Lindes, and American actor Levi Dylan come together to chase dreams, work hard, play the hardest, and define and redefine themselves on the daily.

Photographed by Oliver Hadlee Pearch and styled by Emilie Kareh, the campaign evolves the “100% DKNY” concept from last season, highlighting even deeper idiosyncrasies that are only heightened against a big-city backdrop.

Vibrant photographs, captured both in-studio and on Manhattan streets, feature the unmistakable light and energy found in the city at the beginning of spring. Each image is overlaid with percentages that encapsulate the models’ personalities. Here, there, anywhere, the sum of their cool contradictions is always “100% DKNY.”