Adidas Closes 2020 With Sales Slumping Despite Upswing In Online Retail, Pins Hopes On 2021
Mar 12, 2021
Adidas has published its figures for the fourth quarter of 2020. Apparently, the Franconian sporting goods manufacturer was able to recover from the Corona crisis towards the end of the year. And this despite the fact that half of all European stores were closed. The traditional company focused more on the online business. With success: sales in online retailing rose by a full 43 percent in the last three months. Over the year as a whole, the increase in this area was as much as 53 percent. Discount campaigns such as Cyber Week have also contributed to this growth. Read more at Business Insider.
