adidas pride

Adidas, converse, nike among brands offering gay pride products

by Brian Lipton
Chuck Taylor All Star Pride CollectionChuck Taylor All Star Pride CollectionChuck Taylor All Star Pride CollectionChuck Taylor All Star Pride CollectionAdidas LGBT Pride collectionAdidas LGBT Pride collection
With Gay Pride Month now underway, which means a slew of parades and parties throughout the country, a number of footwear, apparel and accessories brands are releasing merchandise specifically designed for members and supporters of the LGBT community.

Footwear giant Nike is launching its BETRUE collection, inspired by the LGBT community, which pairs two prominent symbols of pride: the rainbow flag and pink triangle on a series of sneakers. They are also selling t-shirts with the slogan “Be True” on it.

Converse has released the Chuck Taylor All Star Pride Collection, which features a variety of sneakers with the rainbow flag colors prominently displayed, as well as on its soles. Adidas has also created a LGBT Pride collection, which includes its LGBT Superstar Shoes, spattered with the colors of the rainbow flag, along with a series of special T-shirts and track pants.

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Underwear maker Andrew Christian, a favorite of the LGBT community, is offering an “Almost Naked Premium Pride Brief,” along with a Pride Cap, Pride Necklace, a t-shirt saying “Gay BF” and a tank top that sports the message “Gay: I Just Got Lucky.”

As previously reported by MR, Levi’s has partnered with the Harvey Milk Foundation and released a seven-piece Levi’s x Harvey Milk Foundation Pride 2016 Collection. It features a series of distinct design details including: a trucker jacket emblazoned with Harvey Milk’s historic “Hope will never be silent” quote and pride embellishments; stonewashed shorts with rainbow embroidered watch pocket and Harvey Milk patches; Levi’s rainbow tab on jacket and shorts; exclusive ringer tee and tank with Harvey Milk bottle graphic and Levi’s Pride timeline; an evergreen pride tee and 5-panel hat, both with the Levi’s rainbow batwing; and a navy paisley print bandana with Levi’s rainbow batwing embroidery.

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