Ads Evolve Into New Forms As Media Landscape Shifts
For decades, 30-second television commercials were the gold standard, and as online video proliferated, many digital ads were essentially repurposed from TV. But in the last several years, advertisers have become more sophisticated, creating digital ads that were divorced from traditional campaigns and were better suited to the many platforms that have become available, including Facebook, Twitter, YouTube and Snapchat. Now, online ads interrupt nearly everything. This explosion of online ads, however, has led to the rising use of ad blockers and turned “advertising” into something of a dirty word. So advertisers and publishers are now looking for ways to make online ads less like ads. Many in the industry are even changing the way they talk about ads. Read more at The New York Times.
