Advantage Shifts To Stores As A Holiday Dominated By E-Commerce Wraps Up

Each day that Christmas draws nearer, physical stores gain more of an advantage over e-commerce, in a holiday shopping period that has otherwise been dominated by an unprecedented level of online sales. Even e-commerce behemoth Amazon this week joined in crowing that stores would be open Christmas Eve, though its chain, numbering less than 600, is smaller than most of its big-box rivals. The coming weekend is the last before Christmas Day, and the National Retail Federation on Friday said it expects some 87 million people to head to physical stores on “Super Saturday” this year, with top destinations including department stores (30%), discount stores (20%), clothing and accessories stores (20%) and electronics stores (17%). Adding in those also going online, the group expects about 150 million to shop that day, up from 147.8 million last year, according to an annual survey done with Prosper Insights & Analytics. Read more at Retail Dive.