Adweek: As Luxury Brands Embrace Data, Will They Use It Like A Butler Or A Stalker?

by MR Magazine Staff

Seamlessness, convenience and frictionless experiences come at a price. They require customers to share their personal data, and a lot of it. Luxury brands that manage to collect and capitalize on this wealth of data to offer white-glove, data-based, impeccable service without scaring off their fickle customers will come out as winners. Read more at Adweek.