After 101 Editions Pitti Uomo Still Shines Bright
Jun 02, 2022
When you hear “Italian fashion” the city that comes to mind is “Milan,” right? You wouldn’t be wrong – the international northern Italian metropolis has been home to Italy’s fashion elite for several decades. But before Armani, Prada, Valentino, and Versace began showing on the Milan Fashion Week schedule, Florence, with its terracotta tiles and resplendent Duomo, emerged as the original fashion capital of Italy.
Over the past 50 years, Pitti Uomo has become the beating pulse of fashion in the city. Dubbed the “menswear mecca”, the biannual event is the largest menswear trade show of its kind. Read more at Highsnobiety.
I always loved shopping this show for many years. It was like looking into the future of the fashion industry at least 8 years in advance before the US could comprehend the European fashion direction.