After 14 years of producing business-to-business trade shows, Agenda’s summer show opened its doors to the public for the first time by welcoming over 15,000 attendees to the inaugural Agenda Festival at the Long Beach Convention & Entertainment Center. This year’s event featured surprise performance by A$AP Rocky joining headliner Tyler, the Creator and over a dozen other artists. The festival encompassed an immersive platform of over 500 pop-up shops, brand activations, panel discussions, a skate contest, and more.
“We are living in an experience-based economy,” explained Aaron Levant, founder of Agenda. “Brands spend so much energy speaking to the consumers through digital marketing and we believe this is only creating white noise in the long term,” says Levant. “We’ve cut out the noise by bringing brands and consumers together, giving the fans meaningful engagement they are seeking.”
To celebrate its 15th anniversary in 2018, Agenda returns on January 4-5 with its two-day trade show and Saturday, January 6 with the Agenda Festival. The trade show said it expects the January edition of the festival to grow attendance by over 50 percent, with a strong commitment to building experience and nurturing creativity across the board in fashion, music, art, and food in an immersive festival fusing together our industry’s top lifestyle, skate, surf, outdoor, contemporary, footwear, and street wear brands and retailers.
In addition to the January event, the Agenda Festival is set to in return again to Long Beach in June 2018 for its summer edition.