Kaleidoscopic London-based menswear label Ahluwalia Studio wants consumers and fashion industry leaders to rethink the way they purchase and discard clothing. Founder Priya Ahluwalia has a point — with nearly three-fifths of all fashion ending up in incinerators or landfills within a year of production, our unsustainable consumption patterns are in desperate need of disruption. Thankfully, consumers are increasingly demanding that brands act more responsibly, and Ahluwalia is leading the charge, one upcycled garment at a time. Mass consumerism has reached an all-time high. Between 2000 and 2014, global clothing production doubled, with the number of items purchased each year increasing by 60 percent according to a report by management consultancy McKinsey & Company. Fashion has become disposable and a rise in consumer spending, clothing becoming more affordable, and operations being more efficient are all to blame. Read more at Highsnobiety.