Airwalk aims to capture 90s teen culture in new campaign

by Stephen Garner

AirwalkAction sports and lifestyle brand Airwalk has debuted its latest global advertising campaign, dubbed “Teen Spirit”.

Returning to the brand’s roots, the 2018 campaign embraces the spirit of the Southern California teen that established Airwalk’s place in 90s culture. It gives consumers a candid look into the individuality, self-expression, and free-spirit that has shaped Airwalk’s identity for more than 30 years.

Photographer Thuan Tran captures an authentic glimpse into the lives of rebellious teenagers living under their parents’ roofs. Lumia Nocito, Geo Davis, and Elissa Salas, notable street style influencers, are seen wearing some of Airwalk’s classic and most iconic styles. The campaign features styles: the One, the Bloc, the Random, the Jim Lo, the Vic, and the Prototype. This assortment highlights Airwalk’s best sellers and a peek into what’s to come for the brand.

This season, Airwalk activates a 360-marketing campaign with advertisements throughout New York City, digital editorials, engaging social content, and strategic retail programs. The collection is available at Zumiez and Journey’s.