by Stephen Garner

J.Hilburn Allen EdmondsAmerican men’s footwear manufacturer Allen Edmonds has formed an exclusive partnership with luxury custom menswear brand J.Hilburn. Through this partnership, J.Hilburn clients will have the opportunity to order the customizable Neumok 2.0 footwear style for $295 through a J.Hilburn stylist.

The partnership offers the Neumok 2.0 in seven unique leather colors of black, steel, cognac, chestnut, clover, midnight navy, and garnet, six different sole options from a traditional Butyl Leather Sole to a specialized Butyl Leather Golf Sole with spike receptacles in forefoot and heel. A complimentary box of assorted Allen Edmonds shoelaces is also provided with each order.

“This unique partnership is exciting for both J.Hilburn and Allen Edmonds,” said Veeral Rathod, CEO and co-founder of J.Hilburn. “It enables us to pursue our brand strategy of personalized apparel and leverage the legendary craftsmanship and American heritage that Allen Edmonds has delivered for nearly a century.”

“The retail landscape is changing – we’re noticing a growing number of customers seeking personalized shopping experiences,” added Meg Hopkins, vice president and head of North American sales for Allen Edmonds. “This partnership allows us to reach the guy who values the one-to-one relationship with a stylist and provide him American-made footwear with the same level of craftsmanship and attention to quality as the J.Hilburn suits.”