ALPHA INDUSTRIES LOOKS TO ‘OPERATION DEEP-FREEZE’ FOR FALL COLLECTION
This fall/winter 2020 season, Alpha Industries introduces its collection inspired by “Operation Deep-Freeze,” the code name for a series of U.S. led expeditions to Antarctica.
The collection focuses on warmth and features an outdoor influence, with Primaloft, Sherpa, Polartech Fleece, Puffer styles to prepare everyone for the winter ahead. Items range from $25 tees to $300 Primaloft parkas, with a selection of fleece, bottoms, and mid-weight jackets in between.
Focused on essential lightweight layering pieces, this drop includes a number of new quilted styles, along with Alpha Industries’ signature bomber jackets and NASA products. October will debut a range of new Sherpa, garment-washed, and decorated styles, accompanying the launch of Alpha Industries’ newest initiative – Operation Re:Supply. Available exclusively on the Alpha Industries e-commerce site, this new category offers a curated selection of vintage and deadstock styles. The brand will also be launching a series of upcycled capsule collections throughout the season, using both vintage and modern goods to create new products in collaboration with a series of artists and designers.
As temperatures continue to decrease in November and December Alpha Industries will begin to release its Primaloft and Parkas. This fall/winter, outside of the brand’s key styles, Alpha Industries will continue to collaborate with some of the largest names in the fashion and entertainment industry. Collaborations and exclusive products will be released on a monthly basis, including projects with brands like Ader Error, Gloverall, and Playboy.
