ALPHALETE DROPS NEW ‘THE VERY TERRY’ COLLECTION

by Christopher Blomquist

Houston-based DTC atheleisure and athlecticwear brand Alphalete, which was started by YouTube fitness and nutrition influencer Christian Guzman in 2012 as a screnprinted T-shirt brand but quickly grew into a full range, has just released The Very Terry Collection, an assortment of pieces made with premium French terry fleece fabric blend in 100 percent cotton.

The pieces – which include hoodies, pants, shorts and long sleeve tops – come in nine different solid colors ranging from warm pastels to neutrals such as white and black. They are cold washed to give them a preloved look and wick and warm at the same time.

Prices range from $42 to $84.