ALPS & METERS OPENS SEASONAL STORE AT THE ST. REGIS DEER VALLEY RESORT
Luxury alpine sportswear label Alps & Meters has opened a seasonal store inside the St. Regis Deer Valley Resort in Park City, Utah located on the slopes of Deer Valley Mountain Resort.
The store will be open throughout the ski season, offering a full selection of Alps & Meters outerwear, as well as skincare from Ursa Major, accessories from Northern Lights Optic and Darn Tough, and leather goods from Moore & Giles.
Known for creating garments that are designed by tradition, Alps & Meters produces a line of essentials that draw on the rich history of alpine sports. Utilizing natural materials, contemporary technologies, and classic tailoring techniques, the brand’s “forged performance” product creation philosophy contributes to a line of active lifestyle sportswear that is tailored, technical, and timeless.
“The St. Regis Deer Valley is one of the top luxury ski destinations anywhere in the world,” said founder and CEO Louis Joseph, former global director of strategy and innovation at Puma SE. “We are excited to share the brand with residents, visitors, and guests of the hotel alike.”
“Alps & Meters’ commitment to a premium product and their appreciation for memorable mountain experiences made this partnership a natural fit for us,” said Brandon Hendricks, director of sales and marketing. “We are always striving to provide our guests with the best of the best in all aspects of their stay including access to luxury sportswear.”
