Amazon Fashion Bets Big On Athleisure, Still Relies Heavily On Third Parties
Amazon’s push into fashion relies heavily on athletic apparel. At least that’s what shoppers appear to be buying the most from the retailer’s website, according to a new study by Coresight Research (formerly Fung Global Retail & Technology). Nike merchandise leads the way. Coresight studied 881,269 individually listed fashion products on Amazon.com from Feb. 1 to Feb. 27 to determine where the e-commerce giant has focused its efforts. Nike had 16,764 products listed on the site, the firm found, or roughly 2 percent of all fashion items. Fitness brand Interstate Apparel placed second, with 16,743 products. Gildan Activewear, Adidas and Sport-Tek were all in the top 10. Further down the list came general apparel merchandise retailers like Ralph Lauren, Aeropostale, Tommy Hilfiger and Hugo Boss. Many apparel items on Amazon are still sold via third parties. More than 86 percent of the clothing products listed on the site are from third-party sellers, Coresight found. “We expect to see more first-party listings flow through to the site as Amazon continues to strengthen its relationships with major brands,” Coresight founder and CEO Deborah Weinswig said. “The retailer has much room yet to run in private-label apparel.” Read more at CNBC.
