‘Amazon Style’ Is the Company’s First Physical Clothing Store

Amazon is opening its first brick-and-mortar store devoted to clothing.

The company today held a grand opening for the so-called “Amazon Style(Opens in a new window)” store, which is located in Glendale, California, near Los Angeles.

The retail shop offers men’s and women’s clothing from hundreds of brands, including Calvin Klein, Levi’s, and Lacoste. But unlike other outlets, it has a strong focus on leveraging the customer’s smartphone during the shopping process. Read more at PC Mag.