Amazon And Target Are In A War Over Apparel

by MR Magazine Staff

It might come as a surprise, but Amazon and Target are in one of the biggest battles in apparel retail today, according to a new report from Coresight Research. In surveying more than 1,500 internet users over the age of 18, the group (formerly Fung Global Retail & Technology) found that shoppers who bought clothing and/or footwear on were most likely to have previously purchased those types of items from Target. There was more overlap between the two than Amazon and Walmart, when looking at apparel. Furthermore, Target apparel shoppers are more likely, on average, to have an Amazon Prime membership than those people who buy clothes from other major U.S. retailers, according to Coresight. The group’s survey also found that “having a Prime membership” drives apparel shopping on Amazon and Target have both been investing in their apparel businesses of late, particularly creating more private-label brands. Read more at CNBC.