Amazon’s likely multimillion-dollar disaster on prime day proved it is not immune from embarrassment

by Stephen Garner

It can be said that Amazon had a subprime Prime Day this year. Though the company seemed unstoppable in 2018, raking in record profits and growing its share of the online-shopping industry, it hit a huge snag in July. The snag was of its own making. The retailer’s website crashed at the same time its Prime Day deals were scheduled to begin in the United States, on Monday, July 16, at 3 p.m. ET. The site responded with a 404 error. This issue lasted for hours. Read more at Business Insider.