July’s biggest shopping holiday has nothing to do with America’s independence from Britain and everything to do with Amazon. Well, it’s no longer just about Amazon, either. Amazon Prime Day, billed as a “two-day parade of epic deals” on July 15 and 16, has become a bona fide national retail holiday as the internet giant’s competitors simultaneously launch their own deals and promotions. Retail players ranging from eBay to Target to Walmart are among the major companies that have announced competing deals around Amazon Prime Day. Even non-retailers, like Capital One, want in on the action. The bank is using the occasion to tout its Wikibuy shopping tool. “Don’t overpay on Amazon Prime Day,” reads a Capital One marketing email from July 8, encouraging consumers to use Wikibuy to compare Amazon Prime Day deals to other merchants’ prices on the same items. Read more at CBS News.