Amazon’s Retail Rivals Are Happy To Work With It—As AWS Cloud Clients

by MR Magazine Staff

Amazon, as the largest of the e-commerce giants, might be considered a feared enemy by retailers of all kinds with its proven ability to disrupt. But when it comes to Amazon as the parent of the AWS cloud-computing service? There’s actually plenty of love. Merchants from Ocado (a U.K.-based online grocery retailer that’s helping No. 1 U.S. grocer Kroger up its delivery game) to men’s clothing label Bonobos (which was acquired in 2017 by none other than Walmart) either go all-in on AWS or use some of its services, according to case studies, presentations and other data publicly available. Yes, even though Target uses Google Cloud and Walmart has reportedly told its tech vendors to stop using AWS, itself inking a deal to use the Microsoft Azure cloud service, AWS remains the top global cloud service provider and is favored by many rival retailers, including those still debating whether to sell on Amazon’s e-commerce platform. Read more at Forbes.