Amazon’s Smart Mirror Patent Teases The Future Of Fashion

by MR Magazine Staff

On Tuesday, the tech giant was granted a patent for a blended reality mirror, which could superimpose virtual clothing onto your reflection. It would also be capable of placing you in a virtual scene, like a beach or a restaurant, to match an outfit with the occasion. The mirror would use a combination of mirrors, lights, projectors, displays and cameras to project the image of a certain setting onto the display, according to the patent. “These visual displays can be used to alter scenes as perceived by users, for example, by adding objects to the scene that do not actually exist,” reads the patent. While it’s unclear where the virtual clothes come from, this could potentially be a new way for Amazon to sell more apparel. In recent years, the company has rolled out several of its own in-house fashion labels, such as James & Erin women’s clothing and Franklin & Freeman men’s dress shoes. It’s also not clear whether the mirror is currently in development at Amazon, but it hints at where the company’s mind is at. Amazon declined to comment. Read more at CNN Money.