American Apparel Denim
by Stephen Garner

American Apparel has launched its latest denim collection, including exclusive new colorways and silhouettes for spring/summer 2019. The collection aims to reinvent the classic blue jean with a fresh twist and is now available exclusively at

The collection’s corresponding campaign focuses on comfort and versatility, shown through a wide variety of new styles. Men in the campaign are seen wearing a classic white tee and denim button-ups with the straight leg jean, while the women pair their jeans with bodysuits and denim jackets.

Key new washes for the season include the rainbow wash and the pink tinted wash, seen on the bestselling high-waist jean ($78.00), the high-waist cuff short ($58.00), denim button front A-line mini skirt ($58.00), and crop wide leg jean ($78.00). All denim is available in extended sizing ranging from 24-36 for jeans and shorts, and X-XL for skirts.

American Apparel Denim