As part of its role, American Apparel is producing limited-edition t-shirts and tanks that feature such phrases including “Make America Gay Again” and “Make America LGBTQ Again” to be sold at American Apparel stores. Thirty percent of sales from the campaign will support the Equality Act and the fight to end LGBTQ discrimination.
In addition, MAGA will also engage the public with web video content and in-store events in Los Angeles featuring notable members of the LGBTQ and ally community, including musician Jack Antonoff, who co-founded The Ally Coalition with his sister, fashion designer Rachel Antonoff.
“Rachel and I founded The Ally Coalition to inspire fans to take action for LGBTQ Equality,” said Jack Antonoff. “During a year where LGBTQ rights are being threatened all over the states, everyone is responsible for coming together and challenging these injustices. I’m proud that The Ally Coalition is joining with American Apparel and The Human Rights Campaign to #MakeAmericaGayAgain.”
Consumers are also encouraged to participate in MAGA via social media by using the hashtags #MakeAmericaGayAgain and #MakeAmericaLGBTQAgain.
Finally, a Make America Gay Again mixtape, curated by Jack Antonoff and inspired by songs that stand for equality – will be available exclusively on Pandora.com beginning on June 14.